Enis Yakut
I'm an Associate Professor of Marketing at Manisa Celal Bayar University, Turkiye.
My main area of research is Consumer Behavior and Consumer Psychology.
Specifically I focus on Consumer Morality.
I try to explain how consumers justify their unethical and/or unsustainable behaviors.
about me
EXPERIENCE & EDUCATION
BACHELOR DEGREE
1998 - 2002
Marmara University, Istanbul, TURKIYE
Business Administration
MASTER DEGREE
2003 - 2005
University of Hartford, CT, USA
Master of Business Administration (MBA)
PhD
2013 - 2018
Dokuz Eylul University, Izmir, TURKIYE
Business Administration (English)
Thesis Title: "The Effect of Intentionality of Wrongdoing and Corporate Reputation on Consumer Perceptions and Repurchase Intentions in Product Recall Situations"