CONSUMER MORALITY
I
study the moral dynamics of consumer unethical behaviors, the interconnection
between perceived morality and values, the interplay between moral
disengagement and various consumption contexts, and the varying dynamics of
consumer morality and ethics in the sustainability context. Even though my previous
research covers broad area of consumer psychology, my research interests were
altered and for the last two years it revolves around moral disengagement, and
I aim to conceptualize moral disengagement and consumer morality in the
consumption context to more accurately model social processes and consumer
unethical behaviors.
My
future research will expand more deeply into the moral disengagement of
consumers. I plan to study how consumer traits and moral disengagement
interacts and affect consumer unethical actions; the ways moral disengagement
impact consumer well-being; and investigate the role of moral disengagement in
sustainability context.
I am a Marketıng Professor, then why do I study SOCIAL PSYCHOLOGY?
Marketing is closely related to social psychology because it leverages principles and insights from social psychology to understand and influence consumer behavior.
They are closely related fields that intersect in various
ways, as both involve understanding human behavior and interaction.
Social
psychology is the scientific study of how people's thoughts, feelings, and
behaviors are influenced by the presence and actions of others, while marketing
involves the strategies and techniques used to promote products, services, or
ideas to consumers.
Social
psychology provides a deep understanding of the psychological underpinnings of
human behavior, while marketing applies this knowledge strategically to
influence consumer behavior and achieve business goals. The synergy between
these fields allows marketers to create more effective and resonant campaigns
that engage consumers on a personal and emotional level.